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Video

Feb 7 2023

How to Create Effective Digital Video Ads

Want to capitalize on the digital video boom? Here are some useful facts and tips for creating effective digital video ads.
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Video Resources

The Pillars of Performance: 12 Terms You Need to Know

Audience: A classification of a user group that has some common characteristics or attributes such as demographic data, habits, interests, ...

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Digital Innovations Awesome List

Folks, it’s officially fall! The sun is beginning to set a bit earlier, the leaves are just starting to change, ...

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Digital Innovations Awesome List

After a brief hiatus, the digital innovations team is back to bring you some extra awesome in your day. With ...

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September 1st Spells Digital D-Day for Adobe Flash

An industry-wide countdown is on. Like it or hate it, the end of Adobe Flash is upon us. Adobe’s Flash ...

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Programmatic Zeitgeist: The Implications of Google Pulling YouTube Inventory Off Its Ad Exchange

Earlier this month, Google made an aggressive move by announcing that it would be pulling YouTube video inventory completely off ...

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Centro Plugs Into Exchanges, Data Platforms To Expand Programmatic Video Offering

Digital ad tech firm Centro has announced that its demand-side platform (DSP) is now plugged into several ad exchanges -- ...

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Centro DSP Adds Video Inventory And Mobile Audience Data Integrations

Ad tech firm Centro announced its recently-launched DSP has added access to video advertising inventory through several ad exchanges and offers mobile audience targeting data from Oracle ...

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Part II: Dimensions of Digital Video

We live in a video world and Heather Robertson is a video girl expert. Yesterday, Centro, in partnership with the ...

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Catering to the Cross-Channel Customer: Takeaways from Argyle and a Brand New Video

I had the pleasure of attending the Argyle CMO Leadership Forum in San Francisco last week.  If you haven’t been, ...

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