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Apr 3 2023

CTV. vs. OTT: What’s the Difference?

Are CTV and OTT the same? What are the benefits of OTT vs. CTV? Here, we dig into what advertisers need to know.
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Video Resources

Digital Innovations Awesome List (DIAL)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...

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Digital Innovations Awesome List

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To make ...

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Digital Innovations Awesome List

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...

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Digital Innovations Awesome List: Amazon, Pinterest, and YouTube Improvements

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Centro DSP Spotlight: Video

Programmatic video advertising hits its stride While demand for programmatic digital video has always been strong, inventory constraints and market ...

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Stop the Interruption! We Need More Meaningful Advertising

"Today’s digital users are tech-savvy: They have too many choices for intrusive marketing approaches, and they are increasingly turned off ...

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3 Ways to Drive Brand Awareness through Programmatic Ads

Programmatic Advertising There’s no question that programmatic buying has been widely adopted by advertisers for action-oriented, direct response campaigns. But ...

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If Politics Is Hurting Your Advertising, New Video Formats Can Help

"Nonpolitical advertisers will feel the tightest pinch in broadcast TV this year, but the problem affects any media. Even when ...

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Digital Innovations Awesome List: Mobile, Programmatic, and Artificial Intelligence

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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