Retargeting

A woman’s wellness company wanted an expert partner to help develop a strong digital media strategy—enter Basis Technologies.

Take a look at some of the privacy-focused steps that tech companies and government bodies have taken over the past several years, building up to the expected “death” of third-party cookies by 2022.

In this episode, Pavón shares his views on consumer privacy laws and how advertisers should be planning for a cookieless future.

Retargeting is such a powerful advertising tactic that you’ve probably already experienced it multiple times today. You’re scrolling through Instagram, ...

Mobile advertising is no longer just beneficial—it's imperative! Advertisers know that mobile ads are one of the most effective ways ...

Retargeting need not be merely a tactic for B2C companies to reach consumers. Done right, it can be an incredibly ...

In this webinar, Mario Diez of Peer39 discusses the current state of the targeting market, as well as where it's headed in years to come.

Here we present five areas of performance marketing where you can use paid search insights to execute more precise targeting.

Location-based advertising has entered a new era. For years, advertisers focused on leveraging the most granular location data, often ignorant of how it was obtained. Today, however, the landscape has changed.