From TikTok to geo-fencing to programmatic, we explore the best channels and tactics for higher ed marketers in the year ahead.
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From TikTok to geo-fencing to programmatic, we explore the best channels and tactics for higher ed marketers in the year ahead.
With cannabis players enjoying greater market opportunities, robust data management is core to future success. Learn more.
Social commerce. Capturing and leveraging first-party data. Augmented reality. There's a lot in store for retail marketers in 2023.
Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand and driving up ...
Google has introduced a new toy into its Privacy Sandbox: Topics API. What does this mean for the advertising industry? Here are some immediate takeaways.
The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates ...
Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.
Dynamic Creative Optimization, or DCO, is a streamlined tool that enhances a marketing team’s productivity when used properly.
Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers must take on to navigate a rapidly approaching future with far fewer reliable identifiers.