We dissect how you can build a PPC marketing technology stack that drives improved business goals and delivers breakthrough ROI.
We dissect how you can build a PPC marketing technology stack that drives improved business goals and delivers breakthrough ROI.
Audience bid modifiers offer untold opportunities to optimize paid search spend and drive improved revenue. Here’s everything you need to know about them.
We outline four tips designed to help you increase SEM spend without your performance numbers taking a hit.
‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...
In this article, we explore seven important tips that can help you launch your remarketing strategy the right way.
PPC landing pages are the gateway for converting traffic into leads and customers. Learn some simple optimization best practices here.
If you’re looking for new terms that can form the basis of your PPC campaigns, check out these 16 keyword research tactics.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
Think of the people who demonstrate a high interest in products and services without pulling the trigger – the shoppers ...