Retargeting

Think of the people who demonstrate a high interest in products and services without pulling the trigger – the shoppers ...

Location, location, location. It may be a cliché, but digital marketers only want to deliver ads in markets where their ...

Running a successful campaign starts well before launch. Demand-side platforms, such as Centro DSP, offer a wealth of targeting options, ...

Retargeting is a common tactic used to keep top-of-mind after a consumer’s visit to an advertiser’s site or product pages.  ...

Is the omni-channel customer journey reality or just a dream? Earlier this month I attended the inaugural Omni.Digital conference in ...

Republished from the SiteScout RTB Zeitgeist blog. Retargeting has become an essential modern marketing tactic. In a recent article for ...

Have you ever executed a campaign that generated brand awareness, but never business results? Recently, Centro met a company that ...

Read the Entire Story on adotas 

Despite bearing a resemblance to television and a historical placement in the out-of-home category, digital place-based media (DPB) should also be recognized as an extension of digital advertising campaigns. Armed with the capability to run digital video messages, similar to desktop and mobile, DPB serves as a point of contextual reminder, engagement, and/or content delivery throughout the purchase cycle and is growing in sophistication as a cross-platform digital medium.