Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.
Technology
Services
Resources
A monthly learning series that covers vital industry changes and trends within the ad tech landscape.
Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.
In our 2022 trends webinar, we highlight how a world averse to friction is reshaping tomorrow’s opportunities for marketers.
In this webinar, learn what it means to build first-party relationships with consumers and why it's imperative to create an ecosystem built on trust.
Digital streaming dominance only continues to expand as consumers stream audio content at unprecedented rates. This new and lasting behavior is fueled by convenience, on-demand content, and the rise of connected devices. How can marketers take advantage of this shift, and what does the future hold for audio advertising?
In 2021, nearly two-thirds of all digital display ad spend will be native advertising. How can marketers maximize the effectiveness of their native campaigns, differentiate their brands, and rise above the cacophony of banner noise?
How prepared are you for a privacy-first future? Get recommendations for how you can create a healthy media operation, how to prepare for a future with different identifiers, and specific action plans for your programmatic, search and social campaigns.
Nearly every business was hit hard during the pandemic, and for cannabis brands, this was no exception. How have the most successful of cannabis businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?
Nearly every business was hit hard during the pandemic, and for finance brands, this was no exception. How have the most successful of finance businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?
Nearly every business was hit hard during the pandemic, and for healthcare brands, this was no exception. How have the most successful of healthcare businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?
Nearly every business was hit hard during the pandemic, and for retail brands, this was no exception. How have the most successful of retail businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?