The metaverse: an idea so powerful that it's signaled a tectonic shift in digital advertising, even though it doesn't fully exist yet. This new medium will change how we consume content, how we interact with each other, and how we relate to brands. While there are some marketing opportunities currently available for early adopters, paid advertisements are expected to become available in the coming years.
So, how can brands prepare for paid advertising in the metaverse? Join Meta’s Jenna Doherty to learn how to get started with augmented reality (AR) ads, how AR can elevate your campaign strategy, and why it's an important stepping stone on the path to future fully immersive ad opportunities in the metaverse.