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Oct 30 2023

Innovations in Search and Social [October 2023]

TikTok’s Google integration, Meta and Amazon’s AI capabilities, and more feature in this month’s list of search and social news.
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Industry News Resources

Scout: Ads on Netflix, Getting Personalization Right, and More in This Week’s Digest of Top Digital Marketing Content

Big changes coming from Netflix and Apple, first-party data, and more feature in this week's digest of the best digital marketing content.

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Scout: TikTok, Roe v. Wade, The Return of Traditional Advertising, and More in This Week’s Digest of Top Digital Marketing Content

Contextual advertising, TikTok, and a return to traditional advertising feature in this week's digest of the best digital marketing content.

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Scout: This Week’s Top Content from the World of Digital Marketing (4/21/22 - 4/28/22)

The workday consumer, misinformation, and inflation feature in this week's digest of the best digital marketing and advertising content.

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Scout: This Week’s Top Content from the World of Digital Marketing (4/14/22 - 4/21/22)

Zero-party data, responsible advertising, and TikTok feature in this week's digest of the best digital marketing and advertising content.

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Innovations in Search & Social [April 2022]

NFTs on Instagram, TikTok search ads, and more feature in this month's list of search and social news, trends, and resources.

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Scout: This Week’s Top Content from the World of Digital Marketing (4/7/22 - 4/14/22)

The gaming opportunity, CTV myths, and greenwashing feature in this week's digest of the best digital marketing and advertising content.

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Scout: This Week’s Top Content from the World of Digital Marketing (3/31/22 - 4/7/22)

First-party data, web3, and brand authenticity are featured in this week's digest of the best digital marketing articles, POVs, and reports.

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Scout: This Week’s Top Content from the World of Digital Marketing (3/24/22 - 3/31/22)

Welcome to Scout, a digest of the best digital marketing and advertising articles, reports, and POVs from the past week.

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Innovations in Search & Social [March 2022]

What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.

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