Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
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Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so that you don't have to. Here’s what to read from the week of 5/5/22 - 5/12/22 to stay ahead of the curve:
Well, that was qwickster...err, quick: just a few weeks after revealing plans to finally introduce ads on the platform, Netflix reportedly told employees that a lower-priced, ad-supported subscription tier could debut as soon as Q4 of this year. Quite the gift for video advertisers this holiday season!
Apple is reportedly considering a major restructuring of its services division to focus more heavily on advertising. But with this development coming less than a year after Apple’s industry-rattling App Tracking Transparency framework in iOS, we'll likely hear plenty of skepticism (and, perhaps, lobbying) from the folks over at Meta and Alphabet...
Marketers are exploring alternative strategies and homing in on first-party data sources as they seek to target consumers sans third-party cookies. The sources that marketers find most valuable, according to eMarketer? Customer purchase history and social media profiles.
Consumers have come to expect personalization from businesses of all sizes—and that’s a tall order for advertisers in today’s complex media landscape. Fortunately, there is one existing solution that affords media buyers the time and agility they need to get personalization right: automation.
Hey, would you mind turning down your podcast for a second? Just wanted to let you know that advertising on the medium is projected to explode in the next two years—rising from around $2 billion in 2022 to a remarkable $4 billion by 2024. Sounds pretty good, right?
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