Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...
Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...
By analyzing information from 250,00+ line items and 14,000 brands, Basis gives users access to four graphs with performance and spend data across channels, verticals, properties, and KPIs.
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
By 2023, digital video viewership in the US is expected to surpass time spent with TV for the first time in history. What does this mean for advertisers, and why should you think about expanding your digital video ad budget?
Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.
Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers must take on to navigate a rapidly approaching future with far fewer reliable identifiers.
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
Download this infographic to view digital segments driving the most growth and the ad spend outlook for the U.S. in 2021.
At the Brand Innovators 2021 Media Buying Summit last week, experts from across the industry discussed how the media buying ...