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Jan 17 2024

Innovations in Search and Social Advertising: December 2023/January 2024

Google’s cookie phaseout, TikTok measurement updates, Meta’s election plans and more lead this month’s search and social news of note.
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Industry News Resources

Scout: This Week’s Top Content from the World of Digital Marketing (4/7/22 - 4/14/22)

The gaming opportunity, CTV myths, and greenwashing feature in this week's digest of the best digital marketing and advertising content.

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Scout: This Week’s Top Content from the World of Digital Marketing (3/31/22 - 4/7/22)

First-party data, web3, and brand authenticity are featured in this week's digest of the best digital marketing articles, POVs, and reports.

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Scout: This Week’s Top Content from the World of Digital Marketing (3/24/22 - 3/31/22)

Welcome to Scout, a digest of the best digital marketing and advertising articles, reports, and POVs from the past week.

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Innovations in Search & Social [March 2022]

What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.

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Advertising Opportunities in the Metaverse

We take a deep dive into three of the most popular advertising approaches marketers are adopting in the metaverse right now.

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Innovations in Search & Social [February 2022]

What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.

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Cryptocurrency, NFTs, and Blockchain Advertising in 2022

When it comes to DeFi marketing, there are ample opportunities...and several major challenges. He a closer look at a few of them.

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Infographic: Complexity, Job Satisfaction and Automation in Digital Media

Download this infographic to get the highlights from our report, “How Complexity, Job Satisfaction, and Automation Intersect in Digital Media.” ...

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Complexity, Job Satisfaction, and Automation in Digital Media

Research shows that 37% of advertising professionals plan to leave their jobs within two years. With 90% of professionals agreeing ...

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