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Apr 24 2024

Google Hits Pause, Delays Third-Party Cookie Deprecation Yet Again

Here we go again: Google has officially announced that third-party cookie deprecation in Chrome will be delayed. Here's what that means for marketers.
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Industry News Resources

Scout: Adtech Ins and Outs, Ranking Channel Perceptions, and More in This Week’s Digest of Top Digital Marketing Content 

The audio boom, news from Netflix, and more feature in this week's digest of top digital marketing content.

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Scout: Cracking Down on Data Privacy, the Live Sports Advertising Opportunity, and More in This Week’s Digest of Top Digital Marketing Content 

How marketers are prepping for cookie loss, news from Netflix, and more feature in this week's digest of top digital marketing content.

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Scout: Inflation Marketing, Zero-Party Data, Data Clean Rooms and More in This Week’s Digest of Top Digital Marketing Content

Innovations in paid search and social, the rise of OTT/CTV, and more feature in this week's digest of top digital marketing content.

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Innovations in Search and Social [August 2022]

News from Microsoft, Instagram, Snapchat and more feature in this month's list of search and social news, trends, and resources.

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Scout: TikTok Concerns in D.C., Understanding Your Audio Investment, and More in This Week’s Digest of Top Digital Marketing Content 

New proposed digital advertising regulations around TikTok and more feature in this week's digest of top digital marketing content.

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Scout: Third-Party Data Procrastination, Increasing CTV Fragmentation, and More in This Week’s Digest of Top Digital Marketing Content

News from Lyft and Warner Bros. Discovery, custom dashboards, and more feature in this week's digest of top digital marketing content.

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Scout: Media Inflation, Data Privacy Developments, and More in This Week’s Digest of Top Digital Marketing Content 

News from Apple, the American Data Protection and Privacy Act, and more feature in this week's list of top digital marketing content.

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Scout: Google's Cookie Delay, the Fight for NFL Sunday Ticket, and More in This Week’s Digest of Top Digital Marketing Content 

Data clean rooms, midterm madness, making sense of the economy, and more feature in this week's list of top digital marketing content.

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Google Delays Third-Party Cookie Deprecation to 2024: An AdTech Perspective

Google has once again announced it will be delaying third-party cookie deprecation. Here's what it means for digital advertisers.

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