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Apr 10 2024

Key Takeaways for Digital Advertisers From the IAB’s Public Policy & Legal Summit

Learn how advertisers can navigate today's complex regulatory landscape with insights from the IAB's Public Policy & Legal Summit.
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Industry News Resources

Scout: Urgency Around Data Privacy, Apple’s TV Ad Play, and More in This Week’s Digest of Top Digital Marketing Content 

2023 marketing trends, Netflix's new measurement deals, and more feature in this week's digest of top digital marketing content.

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Scout: The Clash of Political and Holiday Ad Spend, Top Alternative ID Solutions, and More in This Week’s Digest of Top Digital Marketing Content 

Political and holiday ad spend, alternative ID solutions, and more feature in this week's list of top digital marketing content.

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Scout: Holiday Shopping Starts Early, Advertising Through Uncertainty and More in This Week’s Digest of Top Digital Marketing Content 

An early start to the holiday shopping (and marketing!) season, tips on advertising during an economic downturn, and more in this week's list of top digital marketing content.

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Scout: TikTok the Search Engine, Patagonia’s Anti-Greenwashing Play, and More in This Week’s Digest of Top Digital Marketing Content 

New research on consumer data concerns and more feature in this week's list of top digital marketing content.

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Scout: The IAB’s State of Data Report, the Creation of ‘Commerce Media,’ and More in This Week’s Digest of Top Digital Marketing Content 

The IAB’s State of Data Report, commerce media, and more feature in this week's digest of top digital marketing content.

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What’s on the Horizon in Programmatic Advertising?

From the growth of video to the rising popularity of PMPs—discover the latest trends behind programmatic's continued evolution.

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Scout: Adtech Ins and Outs, Ranking Channel Perceptions, and More in This Week’s Digest of Top Digital Marketing Content 

The audio boom, news from Netflix, and more feature in this week's digest of top digital marketing content.

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Scout: Cracking Down on Data Privacy, the Live Sports Advertising Opportunity, and More in This Week’s Digest of Top Digital Marketing Content 

How marketers are prepping for cookie loss, news from Netflix, and more feature in this week's digest of top digital marketing content.

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Scout: Inflation Marketing, Zero-Party Data, Data Clean Rooms and More in This Week’s Digest of Top Digital Marketing Content

Innovations in paid search and social, the rise of OTT/CTV, and more feature in this week's digest of top digital marketing content.

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