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Jan 17 2024

Innovations in Search and Social Advertising: December 2023/January 2024

Google’s cookie phaseout, TikTok measurement updates, Meta’s election plans and more lead this month’s search and social news of note.
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Industry News Resources

Scout: Next Year’s Marketing Budgets, Backlash from Musk’s Twitter Takeover, and More in This Week’s Digest of Top Digital Marketing Content 

A first look at Netflix's ad tier, TikTok by the numbers, and more feature in this week's digest of top digital marketing content.

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Scout: Netflix Debuts Ads, Musk Makes Moves, and More in This Week’s Digest of Top Digital Marketing Content 

Holiday campaigns, digital video advertising, and more feature in this week's digest of top digital marketing content.

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Innovations in Search and Social [October 2022]

The deal with BeReal, Google Search announcements, and more feature in this month's list of search and social news, trends, and resources.

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Scout: Earnings Season Spookiness, Apple Price Hikes, and More in This Week’s Digest of Top Digital Marketing Content 

A new ads hub from Google, updates to the CPRA, and more feature in this week's digest of top digital marketing content.

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The Top Four Takeaways from Programmatic I/O 2022

The advertising industry is facing broad, foundational changes. Check out these four takeaways from Programmatic I/O 2022 to help you prepare for what's ahead.

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Scout: Holiday Advertising Tips, News from Uber, Netflix, and Kroger, and More in This Week’s Digest of Top Digital Marketing Content 

How to get Gen Z's attention, the impact of TikTok's dominance, and more feature in this week's list of top digital marketing content.

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Scout: Urgency Around Data Privacy, Apple’s TV Ad Play, and More in This Week’s Digest of Top Digital Marketing Content 

2023 marketing trends, Netflix's new measurement deals, and more feature in this week's digest of top digital marketing content.

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Scout: The Clash of Political and Holiday Ad Spend, Top Alternative ID Solutions, and More in This Week’s Digest of Top Digital Marketing Content 

Political and holiday ad spend, alternative ID solutions, and more feature in this week's list of top digital marketing content.

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Scout: Holiday Shopping Starts Early, Advertising Through Uncertainty and More in This Week’s Digest of Top Digital Marketing Content 

An early start to the holiday shopping (and marketing!) season, tips on advertising during an economic downturn, and more in this week's list of top digital marketing content.

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