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Apr 10 2024

Key Takeaways for Digital Advertisers From the IAB’s Public Policy & Legal Summit

Learn how advertisers can navigate today's complex regulatory landscape with insights from the IAB's Public Policy & Legal Summit.
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Industry News Resources

Innovations in Search and Social [November 2022]

Holiday shopping trends, rethinking Twitter budgets, and more feature in this month's list of search and social news, trends, and resources.

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Scout: New Research on Misinformation, Twitter’s Lost Ad Dollars, and More in This Week’s Digest of Top Digital Marketing Content

Streaming stack-ups, cultivating trust as a finserv brand, and more feature in this week's digest of top digital marketing content.

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Scout: Next Year’s Marketing Budgets, Backlash from Musk’s Twitter Takeover, and More in This Week’s Digest of Top Digital Marketing Content 

A first look at Netflix's ad tier, TikTok by the numbers, and more feature in this week's digest of top digital marketing content.

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Scout: Netflix Debuts Ads, Musk Makes Moves, and More in This Week’s Digest of Top Digital Marketing Content 

Holiday campaigns, digital video advertising, and more feature in this week's digest of top digital marketing content.

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Innovations in Search and Social [October 2022]

The deal with BeReal, Google Search announcements, and more feature in this month's list of search and social news, trends, and resources.

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Scout: Earnings Season Spookiness, Apple Price Hikes, and More in This Week’s Digest of Top Digital Marketing Content 

A new ads hub from Google, updates to the CPRA, and more feature in this week's digest of top digital marketing content.

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The Top Four Takeaways from Programmatic I/O 2022

The advertising industry is facing broad, foundational changes. Check out these four takeaways from Programmatic I/O 2022 to help you prepare for what's ahead.

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Scout: Holiday Advertising Tips, News from Uber, Netflix, and Kroger, and More in This Week’s Digest of Top Digital Marketing Content 

How to get Gen Z's attention, the impact of TikTok's dominance, and more feature in this week's list of top digital marketing content.

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Scout: Urgency Around Data Privacy, Apple’s TV Ad Play, and More in This Week’s Digest of Top Digital Marketing Content 

2023 marketing trends, Netflix's new measurement deals, and more feature in this week's digest of top digital marketing content.

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