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May 30 2025

Innovations in Search and Social Advertising

Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
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Industry News Resources

The Future of Search Engine Marketing: Our Experts Weigh In 

Three of our top search marketing experts share what paid search advertisers should know about the future of the space.

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Innovations in Search and Social [April 2023]

Facebook's AI feature, Google's ad transparency, Lemon8, and more feature in this month's list of search and social news.

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Scout: Google’s AI Sprint, Considerations for Cannabis Advertisers, and More 

Nielsen's reaccreditation, diversity in publisher workforces, and more feature in this week's digest of top digital marketing content.

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Scout: Brands Up Their TikTok Spend, Digital Advertising’s Carbon Footprint, and More 

Findings from the IAB's new Internet Advertising Revenue Report and more feature in this week's digest of top digital marketing content.

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Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

We examine the benefits available to brands that tap into green value pools and actively embrace the sustainability movement.

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Scout: AI Reservations, the $1T Data Privacy Question, and More in This Week’s Digest of Top Digital Marketing Content

Privacy regulation, CTV vs. OTT, and more feature in this week's digest of top digital marketing content.

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Innovations in Search and Social [March 2023]

TikTok's potential ban, IG's new ads, AI news, and more feature in this month's list of search and social news and resources.

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Scout: Video Podcast Inventory Hype, Netflix’s Adtech Conundrum, and More in This Week’s Digest of Top Digital Marketing Content

Big Tech updates, data privacy plans and more feature in this week's digest of top digital marketing content.

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Scout: What to Do at SXSW, Inauthenticity on International Women’s Day, and More in This Week’s Digest of Top Digital Marketing Content

CPRA enforcement, ChatGPT's new API, and more feature in this week's digest of top digital marketing content.

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