Scout: AI Reservations, the $1T Data Privacy Question, and More in This Week’s Digest of Top Digital Marketing Content

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 3/31/23 - 4/6/23 to stay ahead of the curve:

As AI attention builds, so does the tension with how to handle it [:05]

There’s a lot of hype around generative AI these days—but there’s also significant backlash from tech experts, regulators, and consumers alike. Despite these mixed reactions, tech companies don’t seem to be slowing down when it comes to developing their AI solutions, and demand for the technology remains high.

Meta to give EU users more options for data handling [:02]

In the latest sign of regulation shaping the digital advertising landscape, Meta announced it would give EU users more control over the use of their personal data, allowing them to opt out of certain highly personalized ads, while also considering an all-out ban on political ads on Facebook and Instagram. Still unclear: whether the new capabilities will help the social giant stave off more GDPR-related fines (or ever make their way to the US).

5 Recommendations on How Marketers Can Succeed in a Privacy-First Future [:03]

Speaking of data: marketers are still coming to grips with how to navigate a cookieless future. This piece shares tangible tips marketing teams can use to adjust to increasing privacy regulations, ever-shifting policies from major tech companies, and evolving consumer sentiments.

The $1T question: Can brands navigate a state-led privacy landscape? [:04]

Late last month, Iowa became the sixth state to pass consumer data privacy legislation—and it’s likely that others will follow suit. According to a new report, this patchwork approach to privacy legislation could eventually cost businesses $1 trillion over ten years. Here, panelists at the IAB Public Policy & Legal Summit discuss how marketers can comply with a patchwork of state data privacy legislation in the absence of a federal solution. 

Test Your Digital Advertising Knowledge!   

Show off your marketing chops with our question of the week. This week’s hot topic: connected TV advertising.

What percentage of US households are projected to own a connected TV device in 2023? 

A. 67.9% 
B. 78.8% 
C. 85.3% 
D. 91.2% 

Click here for the answer, along with a holistic exploration of connected TV (CTV) and over-the-top (OTT) advertising (and the differences between them).

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