Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Working From Home 101: Creating a Daily Routine

Have you figured out a daily routine for working from home yet? If not, I have some tips to share ...

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Working From Home 101: Interviewing Remotely

All of my teammates are currently working from home, which means that our team is facing an entirely new set ...

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Generating Ideas Worth Sharing

This month's episode features Publicis Groupe's Tom Goodwin, who speaks to how his passion for sharing ideas has opened up new paths of success and opportunity in his career.

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The Unstoppable Rise of Marketing Intelligence Platforms

We discuss why Marketing Intelligence Platforms are an essential ingredient in building a winning digital acquisition program today.

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How COVID-19 is Changing Media Consumption

The COVID-19 pandemic has quickly impacted our lives. From canceled events to shelter-in-place orders, the world looks very different than ...

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An Intern's Take on Working During Covid-19

My name is Haley Winckler, and I am the 2020 Content Marketing Wintern (winter intern) at Centro. During my time ...

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Consumer Privacy and the Future of Advertising

How are brands, agencies, and technology providers maintaining data privacy compliance? Answers to that question, and more, here.

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Working From Home 101: Physical Space

Hello to those who find themselves now working from home! I’m Ben Smith, Salesforce Architect at Centro. I’m writing to ...

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Performance Is King: Keys to Success in Programmatic Advertising

We told you all about ad spenders continuing to adopt programmatic advertising capabilities in-house. You know that digital media teams ...

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