Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

What is Programmatic Advertising? - 5 Myths Debunked

There’s a lot of noise out there, and as more marketers continue to adopt programmatic advertising, we will try to ...

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Centro Community Groups

Humans are a social species: We all want to belong. Being part of a community allows us to feel safe, ...

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Programmatic Advertising 101: Mobile Geo Targeted Ads

Being at the right place at the right time can make all the difference in digital. It's especially important when ...

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Friend or Frenemy: the Synergy Between SEO and PPC

When it comes to SEM programs, the question of the SEO and PPC relationship always comes up. Here's everything you need to know about SEO and PPC synergy.

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DIAL: Digital Innovations Awesome List (March 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Laying out the Benefits of an Omnichannel Marketing Strategy

From enhanced brand visibility to improved customer retention, we examine all the advantages of adopting an omnichannel marketing strategy.

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How to Capitalize on Cannabis

We share our expertise on the evolving cannabis market with a focus on the key opportunities available to marketers today.

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Leading Fearlessly

This month's episode features seasoned advertising veteran Sean Finnegan, who has years of fearless leadership experiences to share.

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Travel and Tourism PPC Tactics | The Ultimate Guide

We explore the most powerful and effective ways for travel marketers to reach their target audiences through paid search advertising in 2020 and beyond.

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