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2026 AI and the Future of Marketing report cover image
Oct 19 2026

AI and the Future of Marketing: 2026 Edition

How are marketers using AI in 2026? New survey data on adoption rates, AI agents, ROI measurement, and AI’s impact on marketing jobs and teams.
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Latest Resources

What is an Ad Server?

Ad Servers and Display Advertising   Ad servers support the core function of digital display advertising – they serve ads! ...

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Basis Integrates with Microsoft Advertising

Centro announced an API integration with Microsoft Advertising to automate paid search campaign management and reporting. Centro’s customers that also ...

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Breaking Down the Barriers to Scaling Personalization in Advertising

Personalization in advertising is critical to capturing and influencing customers, yet it is not simple to implement. Here's why.

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The Complexity of CTR in Display Advertising

What is CTR? CTR, short for click-through rate, is one key indicator of how a campaign is performing. Depending on ...

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Breakthrough 2020: Creating Experiences

In the Breakthrough 2020 webinar series, Centro features clients who have gotten creative in times of uncertainty. Our guests share ...

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Why Businesses Should Track Customer Interactions

Improved insights into target audiences. Increased brand loyalty. We look at the business benefits that arise from tracking all customer interactions.

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Working From Home 101: How To Stay Connected

Working from home has many benefits. However, it's common for remote workers to struggle with maintaining connections to coworkers. In ...

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Display Ads and Ad Servers

Display Advertising The world of online marketing can seem like it has a language of its own, with many terms ...

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Breakthrough 2020: Focus and Strategy

In the Breakthrough 2020 webinar series, Centro features clients who have gotten creative in times of uncertainty. Our guests share ...

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