Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

13 More Bing Ads Secrets to Broaden Your SEM Coverage

Bing Ads underwent a lot of changes in 2019. Here’s how you can begin taking advantage of some of its new features to drive breakthrough ROI.

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3 Tips for Cannabis and CBD Advertisers

Can you smell that? Smells like… change. As of January 2020, 33 states have legalized medicinal marijuana use, and 11 ...

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Ask the Expert: What's the Programmatic Forecast for 2020?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

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DIAL: Digital Innovations Awesome List (February 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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10 Key Performance Marketing Strategies and Tactics for 2020

Keeping up with the very latest performance marketing strategies is a surefire way to stay ahead of your competitors. Here are 10 to explore this year.

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New Media Trends for 2020

From the future of the agency to seamless experiences, we break down five themes every marketer needs to watch in 2020.

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How to Be the Best Ad Buyer

Lambert chats with host Noor Naseer about how to invest client dollars intelligently, keep teams educated on the latest offerings, secure talented traders, uncover critical insights, and ultimately, keep clients happy.

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The Value of Account-Based Marketing for B2B Demand Generation

We dissect how an account-based marketing approach can help advertisers target the right personas and distribute to the right verticals.

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Top Challenges for eCommerce Advertising Platforms in 2020

The complex world of performance marketing is constantly presenting new challenges for eCommerce businesses. Here’s how advertising platforms can help address them.

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