Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

8 Strategies to Optimize Holiday PPC campaigns

Our Head of Growth Saumil Pandey explores 8 optimization strategies that will ensure your holiday PPC campaigns outperform the competition.

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Selling the American Dream

Most Americans are already sold on the American dream—however, with the 2008 housing crash etched in most consumers' memories, marketing a global real estate company is not without challenges. 

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Add Search and Social to Your Holiday Wish List

The holidays are upon us! As you’re making your advertising wish list this season, don’t forget to add search and ...

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The New Performance Marketing Agency Model [An Infographic]

We take a look at why the increasing use of data analytics will change the fundamental role of a performance marketing agency in 2020 and beyond.

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OTT Advertising For the Win in 2020

If you’ve been gingerly dipping your toes into OTT (Over The Top) advertising—2020 is your chance to jump in and ...

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Leveraging Paid Search Insights to Optimize Other Advertising Channels

Here we present five areas of performance marketing where you can use paid search insights to execute more precise targeting.

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What Would You Do with Three Weeks Off?

“I rented a lake house in Austin with my dog Fenway.” “I went to Africa and hiked to see gorillas ...

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How to Get the Most Out of Facebook Marketing in 2020

In this article, we discuss how Facebook marketing empowers advertisers to effectively reach their target audiences and drive more conversions.

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Give Back This Holiday Season

As we round out the final quarter of another successful year, I am reminded of all the stresses that come ...

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