Say hello to Hulu! Centro’s platform, Basis, is now certified to buy on Hulu’s private marketplace (PMP).
Say hello to Hulu! Centro’s platform, Basis, is now certified to buy on Hulu’s private marketplace (PMP).
In an age where innovation is king, it can be shocking to see advertisers and agencies stick to the adage, “If it ain’t broke, don’t fix it.” Yet, media buyers are often stuck using the same tools and systems that were in vogue over a decade ago.
We explore the benefits of leveraging a Customer Data Platform and look at the steps that need to be taken to create an insights-driven business culture.
Welcome to the roaring 20's! 2020 will be a defining year for advertising technology. With global cultural events like the ...
The holiday season is often wonderful and challenging at the same time. Many of our biggest stressors are exacerbated during ...
Take a peek at our holiday lookbook for some handy digital ad and marketing campaign tips that will help put your holiday woes at ease.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
We take a look at the marketing attribution challenges facing advertisers today and explore why you should avoid the pitfalls of walled garden platforms.
With Google Ads displaying false error messages more and more frequently, wer dissects why all is not as it seems.