Ryan Manchee

Emerging Social Platforms

Even before the global COVID-19 pandemic, advertisers were beginning to expand the social channels they use for advertising in order to reach Gen Z audiences.

With most of the world practicing social distancing, these platforms have grown at insurmountable rates and now offer more ways for brands to connect with audiences of all ages. From multi-generational TikTok routines, to AMA (ask me anything) Reddit discussions, to inspirational Pinterest boards, the audiences are there—and savvy brands will follow.

On this webinar, Amy Rumpler, VP of Paid Social at Centro, shares the do’s and don’ts to consider when diversifying into these networks, including:

  • Recent user and engagement growth across emerging social platforms,
  • The varying opportunities across TikTok, Reddit, and Pinterest, and
  • How advertisers can leverage creative media across these platforms.

What to expect from Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.