With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands and prompt change?
Even before the global COVID-19 pandemic, advertisers were beginning to expand the social channels they use for advertising in order to reach Gen Z audiences.
With most of the world practicing social distancing, these platforms have grown at insurmountable rates and now offer more ways for brands to connect with audiences of all ages. From multi-generational TikTok routines, to AMA (ask me anything) Reddit discussions, to inspirational Pinterest boards, the audiences are there—and savvy brands will follow.
On this webinar, Amy Rumpler, VP of Paid Social at Centro, shares the do’s and don’ts to consider when diversifying into these networks, including: