Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More
Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
Read More

Latest Resources

How Can a Performance Marketing Agency Drive Better Business Outcomes?

A performance marketing agency can empower digital advertisers to deliver improved results in a great many ways. We explore exactly how.

Read More
Performance Marketing Playbook for CMOs

Ready to understand the key factors influencing performance marketing? Let’s look at the top three issues faced by CMOs and performance marketers in 2020.

Read More
How Basis Drives Political Campaigns

One guarantee with the U.S. elections in 2020 is that history won’t repeat itself—at least, not when it comes to ...

Read More
What is Programmatic Advertising? - 5 Myths Debunked

There’s a lot of noise out there, and as more marketers continue to adopt programmatic advertising, we will try to ...

Read More
Centro Community Groups

Humans are a social species: We all want to belong. Being part of a community allows us to feel safe, ...

Read More
Programmatic Advertising 101: Mobile Geo Targeted Ads

Being at the right place at the right time can make all the difference in digital. It's especially important when ...

Read More
Friend or Frenemy: the Synergy Between SEO and PPC

When it comes to SEM programs, the question of the SEO and PPC relationship always comes up. Here's everything you need to know about SEO and PPC synergy.

Read More
DIAL: Digital Innovations Awesome List (March 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

Read More
Laying out the Benefits of an Omnichannel Marketing Strategy

From enhanced brand visibility to improved customer retention, we examine all the advantages of adopting an omnichannel marketing strategy.

Read More
1 81 82 83 84 85 219
chevron-down