Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More
2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
Read More
The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
Read More
2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More
2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
Read More

Latest Resources

How Important is DEI to Job Seekers? (Intern Roundtable)

As a recently graduated Black woman who is just beginning her career, DEI (Diversity, Equity, and Inclusion) and workplace culture ...

Read More
Adweek NexTech: A Conversation on In-Housing with Arturo Pena, VP of Global Marketing at Cognizant

Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.

Read More
Basis Delivers 48% ROI for Brand Marketers

The agility, automation, and data transparency offered by Basis adds up to major cost saving for marketers. The digital media ...

Read More
The Pitfalls of Stitching Data Together Manually

From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for businesses.

Read More
The Total Economic Impact™ of In-Housing with Basis

Basis Technologies commissioned Forrester Consulting to do a study on the impact Basis has on customers who in-house with us. Learn more.

Read More
What's the Difference Between Native Advertising and Sponsored Content?

What is Native Advertising? Native advertising is a type of paid advertisement that is designed to match the look, feel, ...

Read More
The Pros and Cons of Social Media Advertising

Why Paid Social? With more than half the world’s population now using social media, and people spending an average of ...

Read More
Establishing a Trusted Partnership that Drives Digital Forward

Learn how Pizza Hut and its field of franchises leveraged Basis Technologies' media services and owned software to drive improved ROAS.

Read More
An Athletic Apparel Brand Increases Sales by Expanding its Digital Media Reach

For this athletic apparel brand, early success with social media advertising was plateauing. Basis Technologies got the curve going up.

Read More
1 53 54 55 56 57 216
chevron-down