Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Programmatic I/O 2021: Takeaways on Identity and Contextual Targeting

The 2021 Programmatic I/O Conference focused largely on one theme: identity solutions for the cookieless world. Here are our main takeaways.

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5 Compelling Examples of Financial Services Advertisements (And Why They Work)

Despite working under a cloud of regulatory obstacles, financial services advertisements don’t have to be drab. Here’s the proof.

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Should You Be Advertising During a Supply Chain Crisis?

See why businesses would be wise to continue advertising through any supply chain crisis.

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2022 Trends: Our Frictionless Future

In our 2022 trends webinar, we highlight how a world averse to friction is reshaping tomorrow’s opportunities for marketers.

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DIAL: Digital Innovations Awesome List (November 2021)

At Basis, we know that keeping up with trade pubs and latest trends can be tough, not to mention time-consuming. ...

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Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger

Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...

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Navigating Identity and Addressability Without Third-Party Cookies

In this webinar, learn what it means to build first-party relationships with consumers and why it's imperative to create an ecosystem built on trust.

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Becoming Basis: A Rebrand Roundtable

After recently changing our name from "Centro" to "Basis Technologies," we asked some of our amazing employees to share their thoughts about this rebrand, the industry, and the future of our company.

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How Trusted Messengers in Digital Ads Can Overcome Climate Change Skepticism

New Climate Voices’ partnership with Centro (now rebranded as Basis Technologies) illustrated how digital advertising can shift opinions on climate change even among highly-skeptical audiences.

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