When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis Technologies.
When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis Technologies.
Digital streaming dominance only continues to expand as consumers stream audio content at unprecedented rates. This new and lasting behavior is fueled by convenience, on-demand content, and the rise of connected devices. How can marketers take advantage of this shift, and what does the future hold for audio advertising?
Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.
Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers must take on to navigate a rapidly approaching future with far fewer reliable identifiers.
We explore five of our favorite examples of native advertising from the last year and dissect exactly why they are so effective.
Today, news broke that Google has delayed the release of third-party cookie-blocking in Chrome until late 2023. Here's our take.
A woman’s wellness company wanted an expert partner to help develop a strong digital media strategy—enter Basis Technologies.
Learn all about what goes into the social media buying process, including the selection of format and platforms.
A selection of dashboard best practices travel marketers should follow to keep performance on the side of cutting edge.