Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

New Era, New Name, New Chapters to Fill - Centro is Now Basis Technologies

It’s never easy to say goodbye to something we’ve owned or worn for years, to something that’s comfortable and familiar, ...

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Refined Targeting Tactics Reduce CPA by 68% for Financial Services Institution

For one financial services institution, a lack of a forward thinking strategy was deeply prohibitive. Basis Technologies changed all that.

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The Native Advertising Guide

Designed to disrupt the display ecosystem, native advertising reimagines consumer connection in more meaningful ways. Learn more in this guide.

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A Benchmarking Tool Exclusive to Basis!

By analyzing information from 250,00+ line items and 14,000 brands, Basis gives users access to four graphs with performance and spend data across channels, verticals, properties, and KPIs.

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5 Financial Services Advertising Tips and Tricks

Financial services companies have a once-in-a-generation opportunity to reach customers when they’re re-considering their financial institutions of choice.

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Creating Inclusive Workplaces

As marketing and advertising professionals leave their current roles for companies that better serve a diverse array of needs, their ...

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The Keys to Bringing Programmatic Advertising In-House

A successful transition from an agency to in-house programmatic advertising isn't as easy as flipping a switch...

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Basis Technologies’ Next Level Private Marketplaces Empower Praxis to Reach New Audiences

Praxis needed to provide patient recruitment support for a clinical trial designed to treat Covid-19. They turned to Basis Technologies.

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University Surpasses Conversion and CPA Goals with Basis Technologies’ Powerful DMP Solutions

A state university utilized Basis Technologies to better harness first-party data. The result? Double the number of expected conversions.

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