Helene Parker shares critical professional lessons to engage and retain clients, advice for anyone thinking of starting their own programmatic consultancy, and reflections on the upsides of leaving the traditional nine-to-five.
Helene Parker shares critical professional lessons to engage and retain clients, advice for anyone thinking of starting their own programmatic consultancy, and reflections on the upsides of leaving the traditional nine-to-five.
From decentralized finance to virtual and hybrid experiences, get a head start on what’s going to be important in the upcoming year by checking out Basis’ four quick tips for marketing success in 2022.
Want to stay ahead of the curve? Read through these trends to know and watch as you strategize for a successful 2022.
Read this guide to learn how marketers can navigate the challenges of cannabis marketing in the U.S., in order to take full advantage of its many opportunities.
Are you looking for a one-stop-shop to help you thoroughly understand the consumer privacy landscape in 2021 and beyond? Start by reviewing the articles below—a comprehensive listing of Basis Technologies’ content focused on identity resolution in 2021.
Download this infographic to get the highlights from our report, “How Complexity, Job Satisfaction, and Automation Intersect in Digital Media.” ...
Research shows that 37% of advertising professionals plan to leave their jobs within two years. With 90% of professionals agreeing ...
Throughout 2021, Basis Technologies worked to bring you the latest news and insights from the ever-evolving advertising industry. Check out 10 of the articles that most resonated with our readers in 2021.
For the most part, identity solutions for a cookieless world fall into three categories. Read on to learn about the pros and cons of each.