Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

DIAL: Digital Innovations Awesome List (November 2021)

At Basis, we know that keeping up with trade pubs and latest trends can be tough, not to mention time-consuming. ...

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Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger

Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...

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Navigating Identity and Addressability Without Third-Party Cookies

In this webinar, learn what it means to build first-party relationships with consumers and why it's imperative to create an ecosystem built on trust.

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Becoming Basis: A Rebrand Roundtable

After recently changing our name from "Centro" to "Basis Technologies," we asked some of our amazing employees to share their thoughts about this rebrand, the industry, and the future of our company.

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How Trusted Messengers in Digital Ads Can Overcome Climate Change Skepticism

New Climate Voices’ partnership with Centro (now rebranded as Basis Technologies) illustrated how digital advertising can shift opinions on climate change even among highly-skeptical audiences.

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New Era, New Name, New Chapters to Fill - Centro is Now Basis Technologies

It’s never easy to say goodbye to something we’ve owned or worn for years, to something that’s comfortable and familiar, ...

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Refined Targeting Tactics Reduce CPA by 68% for Financial Services Institution

For one financial services institution, a lack of a forward thinking strategy was deeply prohibitive. Basis Technologies changed all that.

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The Native Advertising Guide

Designed to disrupt the display ecosystem, native advertising reimagines consumer connection in more meaningful ways. Learn more in this guide.

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A Benchmarking Tool Exclusive to Basis!

By analyzing information from 250,00+ line items and 14,000 brands, Basis gives users access to four graphs with performance and spend data across channels, verticals, properties, and KPIs.

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