Learn why consumer education should be a priority for cannabis marketers, what first steps they should take before launching a campaign, and more.
Learn why consumer education should be a priority for cannabis marketers, what first steps they should take before launching a campaign, and more.
What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.
Featuring quotes from AdTech industry veteran Matt Barash, we unravel why mentorship has an essential role in career development.
We explore five Black American advertisers who have disrupted the marketing landscape in extraordinary ways.
From the rise of CTV and audio to a renewed emphasis on creative, we explore the predominant trends in the programmatic arena.
In today's cutthroat environment, marketers will need to embrace new tools and strategies to distinguish themselves from the competition.
What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.
Google has introduced a new toy into its Privacy Sandbox: Topics API. What does this mean for the advertising industry? Here are some immediate takeaways.
ExchangeWire AdTech Personality of the Year Matt Barash chats with Noor Naseer about how to find well-suited mentors, how to make the most of the relationship, and reasons to become a mentor as you grow in your career.