Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

5 Financial Services Advertising Tips and Tricks

Financial services companies have a once-in-a-generation opportunity to reach customers when they’re re-considering their financial institutions of choice.

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Creating Inclusive Workplaces

As marketing and advertising professionals leave their current roles for companies that better serve a diverse array of needs, their ...

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The Keys to Bringing Programmatic Advertising In-House

A successful transition from an agency to in-house programmatic advertising isn't as easy as flipping a switch...

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Basis Technologies’ Next Level Private Marketplaces Empower Praxis to Reach New Audiences

Praxis needed to provide patient recruitment support for a clinical trial designed to treat Covid-19. They turned to Basis Technologies.

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University Surpasses Conversion and CPA Goals with Basis Technologies’ Powerful DMP Solutions

A state university utilized Basis Technologies to better harness first-party data. The result? Double the number of expected conversions.

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Basis Technologies Helps Cosmetics Brand Maximize Their Video Advertising Impact

Read how Basis Technologies helped a cosmetics brand to develop a video ad strategy that generated ROAS 3X greater than the previous year.

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DIAL: Digital Innovations Awesome List (September 2021)

We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!

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What is Video Advertising?

Video advertising is promotional content that plays before, during, or after streaming content. It can also run as a standalone ...

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Reaching People When it Matters Most to Drive Donations

Explore how Basis Technologies empowered a non-profit organization with a search strategy that connected ads with a highly targeted audience.

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