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2026 AI and the Future of Marketing report cover image
Oct 19 2026

AI and the Future of Marketing: 2026 Edition

How are marketers using AI in 2026? New survey data on adoption rates, AI agents, ROI measurement, and AI’s impact on marketing jobs and teams.
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Latest Resources

Advertising Through Uncertainty: How Marketers Can Navigate Economic Downturn

Tune in to learn how economic uncertainty presents ripe opportunities for brands to build for the future and enter new markets.

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The Programmatic In-Housing Readiness Quiz

Interested in in-housing some (or all) of your programmatic advertising? Check out this handy quiz to see where you fall on the readiness scale!

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Cut Through the Chaos with Automated Connected TV Advertising

Connected TV advertising is booming. Here, we explore how it can be incorporated in an automated omnichannel strategy.

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Ask an Expert: Advertising and the 2022 US Midterm Elections

Get all the latest on the factors, trends, and projections shaping the political ad world heading into the 2022 US midterm elections.

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Mobile Advertising Trends and Technology Adoption by the Numbers

Mobile ad spending is soaring. Mobile gaming is exploding. Mcommerce is evolving. Discover the numbers behind these trends here.

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Scout: Inflation Marketing, Zero-Party Data, Data Clean Rooms and More in This Week’s Digest of Top Digital Marketing Content

Innovations in paid search and social, the rise of OTT/CTV, and more feature in this week's digest of top digital marketing content.

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Leading Through Turbulence

Our Head of Diversity, Equity, and Inclusion, Lois Castillo, shares strategies for supporting employees during global turbulence.

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Innovations in Search and Social [August 2022]

News from Microsoft, Instagram, Snapchat and more feature in this month's list of search and social news, trends, and resources.

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Scout: TikTok Concerns in D.C., Understanding Your Audio Investment, and More in This Week’s Digest of Top Digital Marketing Content 

New proposed digital advertising regulations around TikTok and more feature in this week's digest of top digital marketing content.

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