Seven insights from Presidential Innovation Fellow, Raashee Gupta Erry on the state of the programmatic in-housing ecosystem.
Seven insights from Presidential Innovation Fellow, Raashee Gupta Erry on the state of the programmatic in-housing ecosystem.
How can brands prepare for advertising in the metaverse? Learn why augmented reality is a stepping stone that can elevate your campaigns.
First-party data, web3, and brand authenticity are featured in this week's digest of the best digital marketing articles, POVs, and reports.
According to SXSW speakers representing US and global brands across industries, authenticity is a brand attribute that companies must be more conscientious and intentional about.
Learn when to use PMPs, and why programmatic marketers are spending more on PMPs than in the open exchange.
Welcome to Scout, a digest of the best digital marketing and advertising articles, reports, and POVs from the past week.
What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.
Explore the many ways to interpret what programmatic in-housing can entail, discuss who needs to be involved in the decision making, and more
In this guide, see why advertising automation is essential to the future success and the long-term growth of the media buying marketplace.