Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so that you don't have to. Call it a weekly attempt to earn our "merit badge" for the marketing and advertising community. Check out the following links to stay ahead of the curve:
1. What Brands Can Do as Inflation Adds to Consumer Woes
With global inflation showing no signs of slowing, consumers are reevaluating their relationships with legacy brands in favor of lower-priced options. Here’s how brands can reassure weary consumers in these uncertain times.
A recent whitepaper from the 4A’s advises members on how to reduce the complexity of programmatic trading, busts common misconceptions about the famously opaque landscape, and shares tips on how to find and exclude bad actors from media agencies’ supply chains.
When March rolls around, we’re greeted by articles from women honoring those who shattered glass ceilings and bucked tradition to pave the way for future generations. But as Alexa McGriff writes in AdAge, to see real change, more men need to join in the fight.
We’re still in the early stages of the metaverse, but that likely won’t be the case for long—and there are already several opportunities for brands to consider. Understanding and testing implementation now will help marketers get out ahead of the trend.
Given TikTok’s growth, engagement and performance metrics, it’s time for (most) marketers to add TikTok to their media plans and start testing performance marketing campaigns on the platform.
Check the Basis blog next Thursday for another edition of Scout!