Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

What can Higher Education Marketers Do About the Enrollment Cliff?

Learn what the college enrollment cliff is, and explore some strategies marketers can use to address the challenges it poses.

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Understanding 4 Key Real Estate Consumer Personas

Everyone needs a home: buyers, renters, investors, even real estate agents. Find expert media strategies & tips for reaching these audiences.

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Scout: Record-Breaking CTV Ad Spend, How Agencies are Using AI, and More

AI regulation predictions, everything you should know about in-housing, and more feature in this week's list of top marketing content.

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Understanding the Basics of Bid Shading

We break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry.

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Scout: Fraying Threads, Declining Time with Linear TV, and More

Brand safety threats on social media, made-for-advertising sites, and more feature in this week's roundup of top digital marketing content.

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Why the Real Social Media Cage Match Is Advertisers vs. Brand Safety Threats

Forget Musk vs. Zuck—social media advertisers are already in the ring with a swarm of threats to brand safety!

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How to Build the Right MarTech and AdTech Stack for Your Business

Basis experts share how to evaluate which advertising and marketing technologies will best complement your people.

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How to Ace Your Back-to-School Campaigns This Year

Learn key strategies for marketers looking to earn straight A's on their back-to-school campaigns this year.

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Scout: Programmatic Ads at the Movies, CTV Transparency, and More

Hesitance around generative AI, cannabis consumer behavior, and more feature in this week's roundup of top digital marketing content.

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