Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

7 Things to Know About Cannabis Consumer Behavior in 2023

The cannabis and CBD market is booming! Here are seven things cannabis marketers should know about consumer behavior in 2023.

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Wellnesspalooza Season is Here!

Learn about our two-month-long series of events aimed at giving our people opportunities to care for all aspects of their health.

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Scout: Apple Privacy Shifts, Hollywood Strikes Shaping TV Advertising, and More

Marketers' feelings on generative AI, Meta privacy updates, and more feature in this week's digest of top digital advertising content.

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Innovations in Search and Social [July 2023]

Threads' rapid growth, Google's new ad tools, YouTube's revenue, and more feature in this month's list of search and social news.

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3 Questions with a B2B Advertising Expert

A Basis expert weighs in on what B2B advertisers can do to take advantage of new opportunities and adapt to this moment.

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How Will AI Shape the Future of Digital Advertising?

AI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?

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A Skeptic’s Guide to Generative AI

For advertisers still unsure about AI, this one's for you. We cover the risks, ways to mitigate them, and strategies to experiment with this new tech.

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Generative AI and the Future of Marketing

See how generative AI is poised to shape the future of marketing and advertising in this comprehensive research report, featuring exclusive survey findings.

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Programmatic Advertising 101: Campaign Targeting Tactics

Learn how marketers can use different targeting tactics to reach consumers, and how they can do so in ways that respect consumer privacy.

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