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2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
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Seats in congress where legislators consider legislation on digital advertising regulation
Aug 7 2024

Digital Advertising Regulation in 2024: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Latest Resources

Diving into DOOH Advertising

Learn what digital and programmatic media buyers should know about digital out-of-home, from misconceptions to big opportunities.

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The Future of Search Engine Marketing: Our Experts Weigh In 

Three of our top search marketing experts share what paid search advertisers should know about the future of the space.

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Bailey Lauerman Partners With Basis Technologies to Elevate Digital Media Services

When Bailey Lauerman needed an adtech partner to help them stay ahead in the digital advertising landscape, they turned to Basis.

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Innovations in Search and Social [April 2023]

Facebook's AI feature, Google's ad transparency, Lemon8, and more feature in this month's list of search and social news.

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What Is Digital Out-of-Home Advertising?

Digital out-of-home advertising (or DOOH advertising) is a unique and agile way to reach consumers. Find out what it is and why it's important.

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Scout: Google’s AI Sprint, Considerations for Cannabis Advertisers, and More 

Nielsen's reaccreditation, diversity in publisher workforces, and more feature in this week's digest of top digital marketing content.

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Enhancing Business and Campaign Performance at Dalton Agency

Recognizing the importance of digital media in modern marketing strategies, Dalton Agency turned to Basis Technologies.

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4 Things to Know About Podcast Advertising in 2023

What should advertisers know about the uses of podcast advertising for reaching consumers? Read this to find out.

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Scout: Brands Up Their TikTok Spend, Digital Advertising’s Carbon Footprint, and More 

Findings from the IAB's new Internet Advertising Revenue Report and more feature in this week's digest of top digital marketing content.

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