Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

3 Questions with an Automotive Advertising Expert

A Basis expert weighs in on what automotive advertisers can do to take advantage of new opportunities and adapt to this moment.

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Innovations in Search and Social [June 2023]

Reddit protests, Google's AI ads, Meta's performance tools, and more feature in this month's list of search and social news.

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Halfway Home: The Biggest Advertising Stories from the First Half of 2023

We called on three Basis Technologies experts to share their biggest takeaways from Q1/Q2, and to share their predictions for Q3/Q4.

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Why You Should Include Broadcast Radio in Your Next Omnichannel Campaign

Learn the latest broadcast radio stats and why savvy marketers are embracing it in their omnichannel media mix.

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Programmatic 101: Driving Performance with Campaign Optimization

Here's what digital marketers need to know about how to effectively engage target audiences via campaign optimization.

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5 Cannabis Consumer Personas to Know

As cannabis becomes more mainstream, more kinds of people are taking part. Learn about these five consumer personas to enhance your marketing strategy.

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Scout: The Ad Agency Jobs AI Will Replace, Cannes Grand Prix Winners, and More

TV upfront budgets, a new lawsuit against Google, and more feature in this week's list of top digital marketing content.

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The Do’s and Don’ts of TikTok Marketing 

With TikTok forecasted to overtake Youtube in daily screen time, let's take a look at some dos and don'ts to consider when advertising on the platform.

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Scout: The Impacts of Reddit’s Blackout, Google’s Latest Antitrust Charge, and More 

Cultural representation, the future of identity, and more feature in this week's digest of top digital marketing content.

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