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2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
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Seats in congress where legislators consider legislation on digital advertising regulation
Aug 7 2024

Digital Advertising Regulation in 2024: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Latest Resources

Boosting Enrollment with a Data-Driven Digital Campaign

See how Basis Technologies partnered with 1o8 Agency on an awareness campaign to boost enrollment in publicly-funded early childhood development programs.

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Discerning Fact from Fiction in AdTech

AdProfs founder Ratko Vidakovic joins host Noor Naseer to discuss how to find and distinguish adtech truths from not-so-hidden agendas.

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Who the Digital Advertising Channels Would Be at a Holiday Cookout

What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.

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CMRignite Increases Awareness for Nationwide Public Health Campaign

Agency leverages Basis’ programmatic buying power and partnerships to bring awareness to COBRA, delivering up to a 50% better CTR.

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Scout: TV Upfronts Drama, the Latest in Podcast Revenue Growth, and More

News from Comcast, takeaways from the podcast upfront, and more feature in this week's roundup of top digital marketing content.

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3 Things Weezer Can Teach Us About Effective Media Strategy

What can we learn from rock band Weezer about successful media planning and performance? Ooh wee ooh, it looks just like media strategy!

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3 Things Advertisers Need to Know About TikTok

How can marketers harness the power of TikTok in their campaigns? Here, we break down 3 things to know about advertising on the platform.

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Scout: How AI Will Change SEM, Advertising During Pride Month, and More

Advertising's carbon footprint, the influence of podcast hosts, and more feature in this week's digest of top digital marketing content.

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Scout: AI Warnings, Upfronts Updates, and More in This Week’s Digest of Top Digital Marketing Content

Ad spend insights, search engine marketing strategies, and more feature in this week's digest of top digital marketing content.

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