Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Two Essential Resources for Fighting Ad Fraud

We’re facing off against a billion dollar bot problem. For all you Star Wars fans out there, we’re not talking ...

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Trends and Investments: Media strategy in an on-demand world

“It’s an on-demand world. We need to make better ads” Said every savvy marketer this year. Successful ad campaigns start ...

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Publisher News: Industry Insights

IAB Sees Strongest Digital Growth Since 2011 Revenue in the digital ad space topped $27B from January to June in ...

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Publisher Partner of the Month: Utah Media Group

We are thrilled to announce that this month’s Partner of the Month is the one and only Utah Media Group ...

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#DigitalZeitgeist: I Created This Awesome Ad for You, Now Respond!

Let’s say you’re an airline CMO and you started a new route to a vacation destination. Who doesn’t love promotional ...

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The Right Person, Time & Place Means Nothing Without the Right Creative

Read more on the HubSpot Blog

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#PollingPalooza2015 - Ad Fraud

As you probably noticed, the political season is in full swing. Polls, debates and press conferences are a regular occurrence ...

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This is the place for you | #CentroCareers in Tech

Since Centro’s inception, we’ve had one goal: to improve the lives of the people behind the campaigns. That’s why we ...

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5 Ways to Turn Digital Trends into Strategies and Investments into Returns

Remember the good ol’ days? When you could just throw up a banner ad on a local publication’s site – ...

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