Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Why Programmatic Advertising Fraud Exists

Columnist Ratko Vidakovic delves into the many faces of ad fraud and the underlying reasons why it exists in the ...

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#PollingPalooza2015 - Political Spending on Social Media

Welcome back to #PollingPalooza2015. Every week throughout November, we will be polling you, the people, to not only test your ...

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Essential Tips for Programmatic Advertising on Mobile

Your target is waiting for the train, phone in hand, educating herself on the latest news in the developing race ...

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Digital Innovations Awesome List: DIAL

The weather may be inconsistent (here in New York at least!), but our Digital Innovations team sure isn’t! We’ve got ...

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Tweet-Cap: ad:tech NY Day 2 In 140 Characters or Less

In the blink of an eye, day two of #adtechNY has flown by. The themes from day one, including ad ...

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Tweet-Cap: ad:tech NY Day 1 in 140 Characters or Less

A fast-paced day at ad:tech New York is in the books and there were plenty of themes and speakers that ...

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Two Essential Resources for Fighting Ad Fraud

We’re facing off against a billion dollar bot problem. For all you Star Wars fans out there, we’re not talking ...

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Trends and Investments: Media strategy in an on-demand world

“It’s an on-demand world. We need to make better ads” Said every savvy marketer this year. Successful ad campaigns start ...

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Publisher News: Industry Insights

IAB Sees Strongest Digital Growth Since 2011 Revenue in the digital ad space topped $27B from January to June in ...

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