Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

The Pillars of Performance: 12 Terms You Need to Know

Audience: A classification of a user group that has some common characteristics or attributes such as demographic data, habits, interests, ...

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The 5 Pillars of Performance Part 1: Audience

There’s a quote, “The man who stops advertising to save money is the man who stops the clock to save ...

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Centro CEO strives to create 'strong, healthy teams of people'

"Today, Centro is a digital advertising platform that boasts more than 700 employees and more than 2,500 customers. Through all ...

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Digital Innovations Awesome List

Folks, it’s officially fall! The sun is beginning to set a bit earlier, the leaves are just starting to change, ...

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To Deliver Great Advertising, Stop Focusing on the Digital Media Solution Flavor of the Week

There are plenty of times in the ad industry where talking heads have put single factors on a pedestal to ...

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Centro Women of the Workplace: Nothing Short of WOW

Remember Rosie the Riveter? She was tough. Independent. In fact, this iconic campaign inspired millions of women to join the ...

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#CentroCareers | Hot Tech Jobs at Centro

Since Centro’s inception, we’ve had one goal: to improve the lives of the people behind the campaigns. That’s why we ...

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Publisher News: Industry Insights

Why Publishers Should Act Like Agencies Centro’s own Katie Risch, vice president of publisher development, highlights what publishers need to ...

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Publisher Partner of the Month: The Atlanta Journal Constitution

We are excited to spotlight the Atlanta Journal Constitution (AJC) as our October Partner of the Month! The Atlanta Journal ...

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