Is Cost-of-Sale Too Costly For Ad Tech?

As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.

While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.

In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...