In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
"There is another, inexorable force transforming ad tech: cost-of-sales."
Read more from Centro's Kelly Wenzel on MediaPost.
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.