While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
"There is another, inexorable force transforming ad tech: cost-of-sales."
Read more from Centro's Kelly Wenzel on MediaPost.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.