Travel marketing challenges, ad spend updates, and more feature in this week's roundup of top digital marketing content.
Monthly Educational Presentations Provide Background on Emerging Digital Media Trends;
Centro Delivers Advice and Expertise for People Who Work in Advertising
New York - February 10, 2016 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced the Q1 2016 schedule for its 3Ton30 webinars. Centro’s Tips, Trends and Techniques (3T) series is an educational program designed to help professionals in the advertising industry master digital media. Via the 3Ton30 monthly webinars, Centro experts will distill the most important topics in digital media-buying into 30-minute presentations.
Full recordings of past webinars are available on www2.centro.net/3Ton30. Users can also follow the series on Twitter via #3Ton30. Aubry Parks-Fried, Centro’s senior manager of social + native, kicked off the 3Ton30 webinars in January with ‘Understanding Native Advertising on Social Media.’ Aubry has more than a decade of experience orchestrating social strategy for major brands. At HarperCollins Publishers, she drove development of a social community that grew to reach more than 4.2M people each month.
Centro’s webinar series occurs every third Wednesday of every month and will tackle a variety of topics, with live Q&A. The schedule is as follows:
“With Centro’s experience working with digital media professionals of every level in a variety of agencies, we’re receiving continuous requests for education. Every month, our experts will take a quick dive into advertising tech’s most pertinent topics,” said Leah Holzman, VP of marketing, Centro. “From advancements in media-buying technology to the latest way to leverage data, Centro’s webinars will share instruction and guidance – all in the time it takes for professionals to go on a lunch break.”
Centro initiated 3T education programs in 2015 to provide the advertising industry with resources for knowledge and instruction. Centro started with in-market forums and panels on programmatic advertising trends across eight cities in the U.S. Marketing and media professionals with requests for specific topics for future Centro 3T webinars and events can send a note to: firstname.lastname@example.org.
Centro is an advertising technology company with 700 employees across North America. Its software platform automates the entire lifecycle of media transactions between agencies/advertisers and publishers, encompassing guaranteed and biddable ad inventory on every major digital channel.
Centro (centro.net) is creating a platform to make digital advertising easier. Its enterprise-class software centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Since 2001, Centro has successfully planned and executed more than 250,000 campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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