Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
Read More
The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
Read More
2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More

Latest Resources

Dreaming of the Omni-Channel Customer Journey

Is the omni-channel customer journey reality or just a dream? Earlier this month I attended the inaugural Omni.Digital conference in ...

Read More
Centro Ranked by Fortune as the 95th Best Workplace for Women in the US

You'll find few complainers at this ad-tech firm, whose software aims to boost digital advertising campaigns: 95% of the company's ...

Read More
WOW! Centro Makes the List of Best Places to Work for Women in 2015

Centro has made the top 100 companies in Fortune’s list of Best Places to Work for Women in America. AMAZING! ...

Read More
Generation Z: The Shiny New Toy for Marketers

For over a decade, marketers have been focusing on Millennials as their cash cow – not only for their enormous ...

Read More
Industry Bootcamp: Advertising Week NYC

September 28th is a big day for Centro and the advertising industry. Today is day one of Advertising Week New ...

Read More
The Many Faces Of Programmatic Ad Fraud

Most of the industry discussion around fraud, however, only scratches the surface in a superficial way and commonly conflates different ...

Read More
Banner-blind as a bat? Social native can solve for that

“Surprise, most of you are already executing native advertising!” That’s Aubry Parks-Fried, Centro’s Native and Social ad expert, delivering one ...

Read More
Why I'm Bullish About Smartwatches

Even as reports speculate that Apple Watch sales have plateaued, my stance remains firm that the future is bright for ...

Read More
Part 1: Millennials: A Generation of Big Spenders

Let’s talk numbers. According to Gallup, 51% of millennials are spending more today than they did a year ago – ...

Read More
chevron-down