Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Centro Ranked as the #9 Best Medium Company to Work For by Fortune

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#CentroInAction: Delivering Electrifying Campaign Performance

As marketers, we’ve got a lot to think about: goals to hit, brands to promote, alternative fuel vehicles to launch. ...

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The Pillars of Performance, Part 3: Execution

There’s an age-old debate around the merits of marketing versus brand advertising. Marketers claim: “Creative is not valuable unless it ...

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Tweet-cap: ANA Masters of Marketing, Day 2 in 140 Characters or Less

Well folks, the second day of presentations at the ANA Masters of Marketing Conference is in the books and today’s ...

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Know Your Audience: the Difference Between Alice Cooper and Donald Trump

Alice Cooper and Donald Trump are not the same type of person. Are you shocked? If you were using demographic ...

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#CentroCareers in Tech | This is the Place for You

Since Centro’s inception, we’ve had one goal: to improve the lives of the people behind the campaigns. That’s why we ...

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Tweet-Cap: ANA Masters Of Marketing, Day 1 in 140 Characters or Less

The twitter sphere was abuzz with conversation throughout the first day of the ANA Masters of Marketing Conference. As usual, ...

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The Pillars of Performance, Part 2: Channel

Mobile has created over one million hours of potential reach in the U.S. every day. One million. That’s no Austin ...

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Feet on the Street: ANA Master Edition

Fall is officially here! And that means we’re one day closer to what is arguably one of our favorite events ...

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