In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
'This is ad fraud that uses real Internet users who are innocent bystanders. It generates site visits from real humans, where the user’s actions are completely unintentional.'
Read more from Centro's Katie Risch in AdExchanger.
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.