Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
Read More
The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
Read More
2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More

Latest Resources

Introducing the Political Digital Digest: November 2015 Edition

The 2016 presidential race is on, but the battle for digital ad inventory is only just beginning – and we ...

Read More
The Next American Idol Is...

We all have a favorite show. The Walking Dead, Game of Thrones and the like have the power to transport ...

Read More
ITA Spotlight: Centro

Read more from the Illinois Tech Association 

Read More
The New Rules of Advertising, Hyperlocal or Bust

When Centro first started, we made our name as the go-to partner for local buys and local expertise. We’ve expanded ...

Read More
#CentroInAction: An Update to your Digital Wardrobe

When you go shopping, you should have a plan. Knowing what you want, the style you are going for, and where you are most ...

Read More
Centro Expands Private Deal Availability with AppNexus Integration

Centro Brand Exchange is No. 4 on Pixalate Trust Index and has 96% Ideal Rating with Trust Metrics Chicago, IL ...

Read More
Why Programmatic Advertising Fraud Exists

Columnist Ratko Vidakovic delves into the many faces of ad fraud and the underlying reasons why it exists in the ...

Read More
#PollingPalooza2015 - Political Spending on Social Media

Welcome back to #PollingPalooza2015. Every week throughout November, we will be polling you, the people, to not only test your ...

Read More
Essential Tips for Programmatic Advertising on Mobile

Your target is waiting for the train, phone in hand, educating herself on the latest news in the developing race ...

Read More
chevron-down