Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Tweet-Cap: Understanding Native Advertising on Social Media

It’s no surprise that consumers are ingesting digital content at greater speeds and on more devices than ever before. What’s ...

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Ad Fraud Continues to Cost Brands Billions

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#CES2016 Review: Envisioning the Digital Possibilities

Meh. That was the resounding response I overheard as I weaved through the 2.47 million square feet of exhibition space ...

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#CentronShorts: The Stories Behind the Shots

If you were given the opportunity to follow a dream, would you? This Centron was able to fulfill her life's ...

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Native + Social: Better Together

As more consumers consult content before making purchase decisions, savvy marketers search for a way to connect with their audiences ...

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Tips, Trends, and Techniques: 3T is coming right to your desk

Last year, in response to an industry-wide thirst for education, Centro launched the 3T roadshow. Our internal digital experts visited ...

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Political Pollsters Are Getting Crushed By Digital Measurement Challenges

“Even with the shift to more digital ads in political campaigning, traditional polling data remains one of the most important ...

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Looking Forward: Centro @ CES 2016

We are a few days away from the International Consumer Electronics Show (CES) and our plans are shaping up nicely. This ...

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ATTENTION: Centro is Unplugged Today

Self-Improvement, Integrity, Humility, and Idealism. These four principles form the foundation of our manifesto, the touchstone for who we are ...

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