Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Political Pollsters Are Getting Crushed By Digital Measurement Challenges

“Even with the shift to more digital ads in political campaigning, traditional polling data remains one of the most important ...

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Looking Forward: Centro @ CES 2016

We are a few days away from the International Consumer Electronics Show (CES) and our plans are shaping up nicely. This ...

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ATTENTION: Centro is Unplugged Today

Self-Improvement, Integrity, Humility, and Idealism. These four principles form the foundation of our manifesto, the touchstone for who we are ...

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Political Digital Digest: December 2015 Edition

The campaign trail: it’s where so much of the election magic happens. But, the road to victory is no longer ...

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Is Tech Innovation Transforming the Agency Industry for the Better?

"The ad tech of the future must allow for every aspect of digital advertising to be conducted in one place. ...

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Despite Strong Job Satisfaction, Nearly Half of Digital Media Employees Are Ready to Switch Jobs Within a Year

Nearly half (44%) of employees in the digital media and advertising industry are ready to leave their jobs within the ...

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Want To Love Your Job? Have Friends At Work And Tell Them The Truth

"When you’re talking with Shawn Riegsecker, he makes you feel as though he has nothing else going on in his ...

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Digital Innovations Awesome List (DIAL)

The season of giving is upon us again and what better way to bring in good tidings and cheer than ...

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Your Best Digital Workers Are Probably Job Hunting

A new survey from Chicago-based Centro, a media management software company, found 44 percent of employees in the digital media ...

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