Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Roundtable: How Small Actions Add Up to a Big Impact at Basis

To better understand our core principle "believe impact is possible," Melina Cen Xie asked a few colleagues about what making an impact means to them.

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Innovations in Search & Social [April 2022]

NFTs on Instagram, TikTok search ads, and more feature in this month's list of search and social news, trends, and resources.

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Campaign Optimization Using Digital Advertising Automation

Learn how to utilize digital advertising automation to optimize bidding, manage inventory, control budget pacing, and more.

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What is Responsible Advertising?

Brand responsibility will be a key element of advertising moving forward. Learn what it looks like and how to weave it into your campaigns.

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Scout: This Week’s Top Content from the World of Digital Marketing (4/7/22 - 4/14/22)

The gaming opportunity, CTV myths, and greenwashing feature in this week's digest of the best digital marketing and advertising content.

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The Great Resignation Demands a Streamlined Workflow

If the complexity that characterizes digital marketing is a leading cause of employee dissatisfaction, how can companies lessen that complexity and carve out more time for the creative and strategic work that media professionals enjoy?

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Programmatic In-Housing: The Considerations You Need to Make

Seven insights from Presidential Innovation Fellow, Raashee Gupta Erry on the state of the programmatic in-housing ecosystem.

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Prepare for Advertising in the Metaverse

How can brands prepare for advertising in the metaverse? Learn why augmented reality is a stepping stone that can elevate your campaigns.

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Scout: This Week’s Top Content from the World of Digital Marketing (3/31/22 - 4/7/22)

First-party data, web3, and brand authenticity are featured in this week's digest of the best digital marketing articles, POVs, and reports.

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