Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Scout: The Untapped DOOH Opportunity, CTV Stats, Gen Z Media Habits and More in This Week’s Digest of Top Digital Marketing Content

Crypto payments, in-game advertising, and more feature in this week's digest of the best digital marketing content.

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Creating Operational Efficiencies with Basis Technologies/FreeWheel Integration

Learn how Davis Elen Advertising utilized Basis and its robust integration with FreeWheel to streamline its digital operations.

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Gen Z Technology Habits and Media Consumption by the Numbers

We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.

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Scout: Ads on Netflix, Getting Personalization Right, and More in This Week’s Digest of Top Digital Marketing Content

Big changes coming from Netflix and Apple, first-party data, and more feature in this week's digest of the best digital marketing content.

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Programmatic Advertising 101: The Art and The Science of Cross-Device Targeting

Learn how cross-device targeting empowers marketers to reach consumers across their technologies, what the benefits are, and when to leverage it in campaigns.

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Scout: TikTok, Roe v. Wade, The Return of Traditional Advertising, and More in This Week’s Digest of Top Digital Marketing Content

Contextual advertising, TikTok, and a return to traditional advertising feature in this week's digest of the best digital marketing content.

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Eight Steps to Start Marketing in the Metaverse

We outline an eight-step strategy that brands can reference when building and developing their presence on existing metaverse platforms.

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Scout: This Week’s Top Content from the World of Digital Marketing (4/21/22 - 4/28/22)

The workday consumer, misinformation, and inflation feature in this week's digest of the best digital marketing and advertising content.

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Scout: This Week’s Top Content from the World of Digital Marketing (4/14/22 - 4/21/22)

Zero-party data, responsible advertising, and TikTok feature in this week's digest of the best digital marketing and advertising content.

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