Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

RTB Zeitgeist: Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It

Republished from the SiteScout blog. According to the IAB’s recently released 2015 “Marketer Perceptions of Mobile Advertising” report, most marketers ...

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#CentroOnMobile: Essential Tips for Programmatic Advertising on Mobile

Imagine your target consumer waiting in line at checkout, reading the news on their phone with one hand, holding your ...

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Feet on the Street: Where in the World is Centro?

After what seems like ages, the warm spring weather has finally arrived. The birds are chirping, the bees are buzzing ...

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#CentroInAction: A Study in Education

Recently, a small private college decided that its current digital media strategy wasn't making the grade. The school was looking for a new digital partner with a fresh perspective — one who could offer a wider variety of digital execution choices that would improve overall business.

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Centro Ranked #2 Best Place to Work in Chicago by Crain’s

For the fifth consecutive year, we’ve made the Crain’s Best Places to Work in Chicago List. After four years at ...

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FT, CNN, Guardian and Reuters Create Programmatic Alliance

Republished from the SiteScout blog A group of international publishing powerhouses have partnered to form the Pangaea Alliance, a new ...

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PUBLISHER NEWS: INDUSTRY INSIGHTS

Small Business Leaders Move Towards Mobile A recent eMarketer survey found that many small businesses haven’t invested in a mobile ...

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CHANNEL SALES PARTNER OF THE MONTH: THE WASHINGTON TIMES

April’s Digital Extension Partner of the Month is none other than The Washington Times. In Q1 alone, The Washington Times ...

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The Story Your Brand Needs to Tell

In the data-driven world of digital advertising, most marketers aren’t aware of how powerful storytelling can be. We are witnessing ...

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