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Nov 30 2023

Innovations in Search and Social [November 2023]

Meta's ad-free tier, Google's AI image tools, Amazon's lead gen ads and more feature in this month’s list of search and social news.
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Search Resources

How does an Extension Work on a Google Display Ad?

To enhance standard ads, Google allows marketers to add contextually rich information about a business, product, or service when their ...

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Visualize and Share Data with Google Data Studio

Through a proprietary connector, Basis passes planning and delivery data to Looker Studio so users can create tailored data dashboards.

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Your Campaigns Are Beautiful. Now Your Dashboard Is Too.

Campaigns starting. Campaigns ending. Campaigns pacing behind. Campaigns pacing ahead. Proposals awaiting a response. Messages here, messages there. The day ...

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4 Guidelines for Selecting a Digital Marketing Agency

A digital marketing agency can launch you into the internet big-time. The problem, of course, is selecting the right digital marketing agency.

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Your Campaigns Are Beautiful. Now Your Reports Are Too.

Three months ago, a client asked for your help promoting their latest solution. You began strategizing the perfect media plan ...

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Search Marketing in a Crisis

The COVID-19 pandemic has impacted the world at unprecedented levels, and for most marketers, business as usual is a distant ...

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Google Shopping Shifts to Organic + Paid Hybrid Model

Google announced on April 21, 2020 that it is opening up its Shopping search results to unpaid, organic listings. Learn how to get listed.

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The Unstoppable Rise of Marketing Intelligence Platforms

We discuss why Marketing Intelligence Platforms are an essential ingredient in building a winning digital acquisition program today.

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Friend or Frenemy: the Synergy Between SEO and PPC

When it comes to SEM programs, the question of the SEO and PPC relationship always comes up. Here's everything you need to know about SEO and PPC synergy.

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