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5 Simple Steps to Develop an Effective PPC Strategy
Nov 15 2023

5 Simple Steps to Develop an Effective PPC Campaign Strategy

Need some help with your PPC strategy? Don’t worry: here's a free, easy framework and checklist to ensure your campaigns are effective.
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Search Resources

Leveraging Paid Search Insights to Optimize Other Advertising Channels

Here we present five areas of performance marketing where you can use paid search insights to execute more precise targeting.

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Smart Bidding: The Pros and Cons of Using Google Automated Bidding

Google smart bidding has had many different names over the years, but just how effective is it? We weigh up the pros and cons.

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Hybrid Metrics 101: What They Are and When to Use Them to Help You Reach Your SEM Goals

Understanding and correctly implementing hybrid metrics can be the key to driving improved SEM outcomes. Here, we discuss how.

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The Art of Data Science and How it Can Empower More Effective SEM

Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.

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What Are Bid Adjustments and Why You Should Be Using Them

We take a look at how the effective implementation of bid adjustments can help businesses market to their desired audiences with precision.

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Discussing the Importance of Strategic PPC Audience Targeting

Google has many strategic audience targeting options, but most advertisers never utilize them. Here’s why you shouldn’t fall into the same trap.

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Why Every Business Needs Intelligent Bid Management for Google PPC

As more advertisers adopt intelligent bid management solutions for Google PPC, it will only become more crucial for success in 2019 and beyond. Here’s why.

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SEM Travel Trends that Marketers Can’t Ignore

In the world of modern travel, people are regularly - almost religiously - tapping into a maze of online media. Learn to leverage digital travel trends!

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Drive Efficiency by Creating a Bing-Specific Strategy

Implementing a Bing-specific strategy is becoming essential to the success of PPC programs. Here are some handy tips to help you do so.

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