Google smart bidding has had many different names over the years, but just how effective is it? We weigh up the pros and cons.
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Google smart bidding has had many different names over the years, but just how effective is it? We weigh up the pros and cons.
Understanding and correctly implementing hybrid metrics can be the key to driving improved SEM outcomes. Here, we discuss how.
Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.
We take a look at how the effective implementation of bid adjustments can help businesses market to their desired audiences with precision.
Google has many strategic audience targeting options, but most advertisers never utilize them. Here’s why you shouldn’t fall into the same trap.
As more advertisers adopt intelligent bid management solutions for Google PPC, it will only become more crucial for success in 2019 and beyond. Here’s why.
In the world of modern travel, people are regularly - almost religiously - tapping into a maze of online media. Learn to leverage digital travel trends!
Implementing a Bing-specific strategy is becoming essential to the success of PPC programs. Here are some handy tips to help you do so.
Hey Search Marketers! Are you ready to make the move from good to great PPC results? Dig into our free ebook on the key elements that drive SEM growth.