In our PPC auditing guide, we examine how you can review, identify, and then fix areas in your paid search program responsible for poor performance.
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In our PPC auditing guide, we examine how you can review, identify, and then fix areas in your paid search program responsible for poor performance.
We dissect why targeting long-tail keywords is a great way to optimize ad spend and attract more paid search traffic to your business.
Big data is a powerful tool for performance marketers who want to optimize paid search. Learn about how big data powers PPC programs at scale.
Advertisers are investing in the latest PPC management tools, and PPC automation technology is more popular than ever. Here’s why it’s an essential part of a MarTech stack.
Lindsay Martin, our National Director of Paid Search, joins Google’s Jascha Goss to discuss how search is evolving from text.
Portfolio Bidding has been a SEM optimization methodology for some time, but what does it really do? How does it work? Learn more about Portfolio Bidding.
We outline a few ideas about how to start segmenting data in order to identify potential opportunities for growth and reduce costly inefficiencies.
Accurate paid search attribution is key to PPC success. These are the tools, models, and strategies you can use to maximize the benefits of PPC attribution.
We take a look at how bidding strategies, ad copy, seasonality, conversion rates, ad rank, and more can all impact how effectively you spend your SEM budget.