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Oct 27 2023

Digital Advertising is Under the Spotlight. How Will the Industry React?

Lawsuits against Google and Amazon show that digital advertising can no longer live in the shadows, but must instead shine in the spotlight.
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Search Resources

How to Maximize the Potential of Dynamic Search Ads

Dynamic Search Ads in Google Ads have long been a powerful digital tool to expand the reach of an advertising program.

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The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy [eBook]

In our PPC auditing guide, we examine how you can review, identify, and then fix areas in your paid search program responsible for poor performance.

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How to Use Long-Tail Keywords to Boost PPC Search Traffic

We dissect why targeting long-tail keywords is a great way to optimize ad spend and attract more paid search traffic to your business.

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Making Big Data Actionable for Paid Search Optimization

Big data is a powerful tool for performance marketers who want to optimize paid search. Learn about how big data powers PPC programs at scale.

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Why PPC Automation Technology is the Future of Paid Search

Advertisers are investing in the latest PPC management tools, and PPC automation technology is more popular than ever. Here’s why it’s an essential part of a MarTech stack.

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Paid Search in the Age of Machine Learning

Lindsay Martin, our National Director of Paid Search, joins Google’s Jascha Goss to discuss how search is evolving from text.

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Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

Portfolio Bidding has been a SEM optimization methodology for some time, but what does it really do? How does it work? Learn more about Portfolio Bidding.

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Segmenting Data to Improve PPC ROI

We outline a few ideas about how to start segmenting data in order to identify potential opportunities for growth and reduce costly inefficiencies.

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Using Paid Search Attribution to Maximize Insights, Performance and Marketing ROI

Accurate paid search attribution is key to PPC success. These are the tools, models, and strategies you can use to maximize the benefits of PPC attribution.

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