We take a look at the myriad ways marketers can optimize their SEM program to account for the insurgence of voice search queries.
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We take a look at the myriad ways marketers can optimize their SEM program to account for the insurgence of voice search queries.
Google Ads metrics can reveal the true value of impression share to drive PPC performance above and beyond your goals. Here's how.
‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...
Dynamic search ads offer many additional benefits aside from just automating ad creation. Here’s how to maximize DSAs for peak performance.
When you’re seeing great results from your Shopping Ads in Google, why test out Bing and look to “fix something that isn’t broken?”
PPC competition is a huge factor impacting advertising performance. Including paid search competitor analysis in your performance audit offers many new opportunities for campaign optimization.
Google's new mobile search look is shifting the familiar green indicators to those in black. Learn about the update here.
Many advertisers prefer the control of manual bidding. But paid search automation's improvements to campaign efficiency are too numerous to ignore.
Dynamic Search Ads in Google Ads have long been a powerful digital tool to expand the reach of an advertising program.