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5 Simple Steps to Develop an Effective PPC Strategy
Nov 15 2023

5 Simple Steps to Develop an Effective PPC Campaign Strategy

Need some help with your PPC strategy? Don’t worry: here's a free, easy framework and checklist to ensure your campaigns are effective.
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Travel and Tourism PPC Tactics | The Ultimate Guide

We explore the most powerful and effective ways for travel marketers to reach their target audiences through paid search advertising in 2020 and beyond.

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13 More Bing Ads Secrets to Broaden Your SEM Coverage

Bing Ads underwent a lot of changes in 2019. Here’s how you can begin taking advantage of some of its new features to drive breakthrough ROI.

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10 Key Performance Marketing Strategies and Tactics for 2020

Keeping up with the very latest performance marketing strategies is a surefire way to stay ahead of your competitors. Here are 10 to explore this year.

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New Media Trends for 2020

From the future of the agency to seamless experiences, we break down five themes every marketer needs to watch in 2020.

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False Alarm! - Google Ads Displaying False Error Messages to Push their Bidding

With Google Ads displaying false error messages more and more frequently, wer dissects why all is not as it seems.

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Best Practices for Peak Shopping Periods on Amazon

With the winter holiday season fast approaching, we examine some best practices around preparing for peak shopping periods on Amazon.

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8 Strategies to Optimize Holiday PPC campaigns

Our Head of Growth Saumil Pandey explores 8 optimization strategies that will ensure your holiday PPC campaigns outperform the competition.

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Add Search and Social to Your Holiday Wish List

The holidays are upon us! As you’re making your advertising wish list this season, don’t forget to add search and ...

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Leveraging Paid Search Insights to Optimize Other Advertising Channels

Here we present five areas of performance marketing where you can use paid search insights to execute more precise targeting.

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