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Jan 17 2024

Innovations in Search and Social Advertising: December 2023/January 2024

Google’s cookie phaseout, TikTok measurement updates, Meta’s election plans and more lead this month’s search and social news of note.
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Search Resources

Election Advertising 2020: Landscape Overview

Centro’s Candidates and Causes team has been at the forefront of political advertising in digital media since 2006. In our ...

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The Top 4 Performance Tracking Dashboard Components for Digital Marketing Analysts

Marketing dashboards pull data together from disparate sources, providing dynamic visualizations of performance in one single location.

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Digital Media Insights in Political Marketing—2020 Elections Edition

Centro surveyed over 60 political marketing agencies and organizations to gather insights on the digital marketing landscape.

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8 Hidden Costs of Repetitive Manual Reporting

We dive into some of the tangible costs that using repetitive manual reporting processes could have on your business operations.

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Why Monitoring Marketing ROI Post-Pandemic is Critically Important

How is marketing ROI going to look after COVID-19? Should businesses go back to following the same strategies or have we entered new territory?

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Introducing Basis Assistant: Live Product Demo

Meet the latest innovation in adtech: Basis Assistant, which was built for remote work. Whether it’s running a programmatic campaign ...

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Meet the Latest Innovation in Ad Tech

Complete a purchase. Install an app. Sign up for an event. Every campaign has a goal. And behind every campaign, ...

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Basis Integrates with Microsoft Advertising

Centro announced an API integration with Microsoft Advertising to automate paid search campaign management and reporting. Centro’s customers that also ...

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Marketing Intelligence Platforms - Moving from “Nice-to-Have” to “Need-to-Have”

Now is the time for businesses of all shapes and sizes to seriously consider investing in a marketing intelligence platform. Here's why.

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